The Birth of TRUTHCO 

Well, where to start. The truth is, this journey started a long time ago. I was always one for “reflection” trying to figure out what really makes a difference, what things actually help create value and enable people to make better choices if only they had the information. 

Anyway, let me start at the beginning… ish. 

My personal journey led me here. For all intents and purposes I am an educated person and have the ability to find a good job, have a good career and live a good life. Until I tried to do these things and it just wasn’t working out, I was not fulfilled and I wasn’t ever going to be. I started thinking of the things that would have really made a difference in my life, to make it count, if I had known a few things, I would have maybe been a completely different person, a better one. Who knows. I was one of those who found themselves in the position of looking for a job, one that would get me up in the morning and one where I could make a significant difference, be fulfilled and really do well. However, in my search I was plunged into what we might call “depression” – I wasn’t depressed – I refuse to take that on, but it was super depressing looking for jobs, trying to find out who is who to make sure you speak to someone who actually has a clue  – you know, the usual rigmarole. Anyway, doing this for weeks on end can get to a person. I then decided to take a break from this and focus on something else because I was not helping anyone, least of all myself. 

One day whilst at home, I was thinking about my name and what it means, I was also thinking about how I was living up to this. 

Putting all three together, my reflective and observant nature that tries to get to the root of why certain issues occur – especially with people, my frustration of where I was in my life career and work-wise and this need or thinking to live up to my namesake – something by the way I had never thought of too much before. I came up with a passion project. 

Now I must tell you that I had always wanted to start a blog, just to dish so to speak, to get some things out and to create some interesting conversation. I started here. I figured that in order to do this and to do it well, I needed to back myself and there was no “do it under some foreign name because if it tanks, no one will know it was you” – this is so funny because it’s so true. Anyway, I couldn’t possibly do that nor did I want to if the very driving force that made me take the leap from zero to here (see what I did there) was my name. Anyway, I started a blog which I designed and positioned as a personal brand, it was always my intention to keep the two separate – having worked in marketing and advertising, this seemed like a good move. Whilst I was doing the blog I just started writing and all these ideas and connections started to click and everything I did since affirmed where this project went. 

Now don’t get me wrong, I am not bragging at all even though I totally know it sounds like it but I want to share this and whoever reads it, I want them to know that beautiful creation can come out of the most awful places. 

To cut a lot of the waffle out, I started to create an online course – I’m not sure when exactly this started to happen but I know for sure it was exactly the path I was put on, exactly the reason I was not employed by any of the 100 jobs I applied to. I always knew I wanted to do something in education, I loved project managing but building 100’s of websites a year is also not my idea of fun. I love writing and creating beautiful pieces but I am a peoples person and I want to spend time with humanity. None of these things alone seemed viable for longterm fulfilment. I wanted something that I could use all the unrelated things about myself, all the things I love to do and use them together, on a project, everyday. 

This was when TRUTCHCO LEARNING really started to take shape and I started to seriously consider it as a feasible opportunity to create something so that I can tell others about it. The exploratory and relevancy course offers a launchpad, a bridge, a gateway, a supplemental learning opportunity so that you don’t waste time playing catchup and you can get on with your life in the best way you can. It’s not a life coaching course and I am in no way a life coach, this course is what was owed to you when you left school, when you left university even when you left your first job… or fifth. This is the “grade 13” a lot of us so desperately needed, the finishing school (that actually helps you) to make connections, make things relevant and explore appropriate pathways. This is the real deal. 

Thank you for taking the time to read through a bit about me and this journey. I hope that you will partake in the course and I know that it will truly meet and potentially exceed your expectations. 

Alethea, my name is Greek in origin, meaning truth. 

Yours in truth, 

Alethea